Americans want to support their local economy by shopping small. More than half—53%—of consumers indicated that they are more likely to buy from a local business than a national retailer during the coronavirus pandemic, according to ZypMedia, a TV platform for local media companies. Shopping small is one way to help, but there are others.
This may sound counterintuitive, but, as a whole, Americans have boosted the amount of money they have saved during the Covid-19 economic shock. Americans collectively saved $1.4 trillion in the first nine months of last year, about double what they saved in the same period last year, according to Berenberg Economics as reported The Wall Street Journal.