Marketing for Diverse Audiences
1) Marketing expertise
2) Short-term marketing projects including focus groups
3) Launching and managing multilingual campaigns
Since 2007, we have worked with for-profit and nonprofit organizations to reach consumers and business professionals nationwide. To ensure you get the level of attention you deserve, we focus on a select group of clients at a time. We work with you to become a seamless member of the team, focused on marketing. Our client list includes a roster of respected leaders within their industries.
Recent clients include:
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AARP
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American Pharmacists Association
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Columbia Association
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NeighborWorks America
Our Services
Marketing Analytics and Reporting: We thoroughly monitor, analyze and report on marketing efforts. Ongoing performance tracking is critical and a key to success is not only knowing what is working, but also what is not working and why.
Multicultural Marketing: Multicultural marketing is broader than language, ethnicity and geography. It is about tapping into the richness of diverse cultures. We help organizations create culturally-relevant messages that inspire action.
Consumer Strategy: Know your audience. What problem do they have that you can solve? How do they like to communicate? We help organizations find their audience and map out a strategy using marketing tools and tactics to connect with them.
Campaign Development and Management: We help organizations develop, launch and manage marketing and outreach campaigns in multiple languages and over multiple channels.
Focus Group Moderation: How well do you understand your audience? Our focus group moderation helps you mine key insights into purchasing decision-making that will guide effective message and strategy development.
Relationship Management: We help organizations manage their stakeholder, agency, vendor and partner relationships. With our unmatched professionalism we become a seamless extension of your staff, handling some of your most important relationships.
Karen Hayes, Principal
Karen Hayes, the principal of Mount Marketing, is an award-winning marketing strategist with 25 years of professional experience.
References available upon request.